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Mark Brown's avatar

I suppose it betrays a certain cynicism about me, or a long experience with LCMS organs. The LCMS, not being as large and so it could swing things, always cared too much about outside publications. The internal pubs were all "good news" stories with the occasional "we messed up" announcement in 6pt on page 6 (and in recent times moved exclusively online.) I've carried a 2x2 in my mind. Who is Paying (Inside/Outside) on one side and Bright/Dark or Good/Bad coverage on the other. I'm the oddball, but I always wanted an outside source available that would cover the Dark. My choice of inside/outside as a label I think is meaningful in the new world. Because there is no independent press. The Inside organ's smear against the outside was always the muckraking one in various flavors. But in Lutheran World Herman Otten for decades was crazily accurate - like Alex Jones recently - about dark LCMS stories. He continued primarily because he had a massive (and probably justified) axe to grind. The trouble comes when your subscribers think you are an inside source and they want bright stories from you, but you are actually an outside one and are the only source that might report a dark story.

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